Why Purple?

When the colours of all the U.S. armed services' uniforms are combined, the colour purple appears; therefore, military insiders refer to inter-service operations as "purple" operations. Now a core concept, the "jointness" of U.S. military strategic response to a critical operational failure encapsulates principles and processes through which two or more armed services are best able to integrate strategies, strengths, and capabilities in ways that yield genuine synergies, despite the differences in mission and culture that naturally separate the services. The now ingrained ability of military services to ‘go purple’ quickly has materially contributed to strategic and operational successes during the last 20 years.

Why is Purple the leader in its field?

The Navy, Air Force and national Olympic teams don’t choose just anyone to provide the training needs for their elite leaders and teams. Purple has the lived experience, leadership know how and track record to deliver the required effect. We can deliver that same effect within your business.

Who is Purple for?

Any organisation looking to optimise its human capital to maximise capability and outcomes would benefit from our services. However, clients usually expect and reap more than just structural changes. When you work with us, you can also expect to develop a more coherent, growth-conducive culture.

How does Purple decide which solutions to implement?

We gauge our clients’ needs through comprehensive assessments, analysis of current processes, and listening to feedback. In other words, our solutions are bespoke to each team and individual. Our collaborative approach ensures you will have opportunities to share your input every step of the way, through to sustainment.

How can purple help save us money and become more efficient?

Organisations that lack clearly defined processes and a culture of continuous improvement often complete tasks in an ineffective or inconsistent manner. By teaching the leadership and team the continuous improvement frameworks used in defence and the human factors that make them so effective, we help organisations save time, resources, and money.

Our organisation doesn’t fall within any of the industries identified on your website. Can you still help us?

Absolutely. Rather than deliver pre-packaged solutions, we customise our approach based on your organisation’s needs, objectives, and industry standards. This level of versatility allows us to work with any organisation or business, regardless of industry. Purple is about your people.